Journal / Authenticity

Category: Brand Story About EZZO BASE Authenticity
The Battle Against Counterfeits: Why Luxury Brands Ditch Serials for IC Chips, and How Pros Stay Ahead
The Battle Against Counterfeits: Why Luxury Brands Ditch Serials for IC Chips, and How Pros Stay Ahead
"I heard modern counterfeits are so precise that even professionals struggle to tell them apart." If you have any interest in luxury brands, you have likely encountered this chilling rumor....
A Miracle Left by the Golden Era: A Time Capsule from Japan’s Culture of Care
A Miracle Left by the Golden Era: A Time Capsule from Japan’s Culture of Care
Today, older luxury items—affectionately known as "vintage"—are experiencing a massive global boom. In fact, if you step into a luxury auction house in Japan, you will see countless professional buyers...
No Hiding, No Deception: Why I Stick to a "Meticulously Honest" Disclosure in the Luxury Resale World
No Hiding, No Deception: Why I Stick to a "Meticulously Honest" Disclosure in the Luxury Resale World
When browsing for pre-owned luxury items online, have you ever felt that nagging anxiety: "It looks beautiful in the photos, but is there a hidden flaw they aren't showing me?"...

Featured articles

No Hiding, No Deception: Why I Stick to a "Meticulously Honest" Disclosure in the Luxury Resale World

No Hiding, No Deception: Why I Stick to a "Meticulously Honest" Disclosure in the Luxury Resale World