Journal / Brand story

Louis Vuitton and Street Fashion: The Revolution. From Supreme to Virgil, a Legacy of Luxury x Street
Louis Vuitton and Street Fashion: The Revolution. From Supreme to Virgil, a Legacy of Luxury x Street
To understand modern fashion is to understand the history of Louis Vuitton. How did a formal heritage trunk maker transform into the undisputed ruler of streetwear?   1. The Late...
Louis Vuitton and Street Fashion: The Dawn of an Era. Vol. 1: Marc Jacobs and the Rebellion Against Tradition
Louis Vuitton and Street Fashion: The Dawn of an Era. Vol. 1: Marc Jacobs and the Rebellion Against Tradition
The Marc Jacobs era (1997–2013) was the most thrilling "dawn" in the history of Louis Vuitton’s fusion with street culture. His philosophy was defined by a "rebellion against tradition." By...
Louis Vuitton and Street Fashion Vol. 2: The Red Shock—A Historic Alliance with Supreme
Louis Vuitton and Street Fashion Vol. 2: The Red Shock—A Historic Alliance with Supreme
In 2017, the fashion world witnessed a seismic shift. The "Supreme Red" Monogram appeared on the Paris runway—a historic moment where two former "enemies" who had once fiercely battled in...
Louis Vuitton and Street Fashion Vol. 3: Virgil Abloh—The "Sampling" Revolution that Changed the World
Louis Vuitton and Street Fashion Vol. 3: Virgil Abloh—The "Sampling" Revolution that Changed the World
In 2018, the world of luxury met its new architect: Virgil Abloh. More than just a designer, he was a "cultural translator" who converted the raw voice of the streets...
Louis Vuitton and Street Fashion VOL.4 Pharrell Williams and the "LVERS" Era: When Lifestyle Became Luxury
Louis Vuitton and Street Fashion VOL.4 Pharrell Williams and the "LVERS" Era: When Lifestyle Became Luxury
1. "LVERS" (Lovers): A Community Born Under the Sun Since his appointment, Pharrell has consistently championed the keyword "LVERS." This is a brilliantly positive wordplay, merging Louis Vuitton’s "LV" with...
Fashion as Time Travel: Why Designers Look to the Past for the Future
Fashion as Time Travel: Why Designers Look to the Past for the Future
Lately, whenever I check the latest brand announcements, I can’t help but mutter to myself: "Here we go again—another 're-interpretation'." In the world of high fashion today, "completely new" is...
Louis Vuitton's Latest Battle
Louis Vuitton's Latest Battle
Why the New Authentication Chip Isn't the Final Answer The Game Has Changed: From Date Codes to RFID If you’re into luxury, you know the score: Counterfeiters are always playing...
Louis Vuitton Authentication Series Vol. 1: Decoding the Savoir-Faire in Every Stitch
Louis Vuitton Authentication Series Vol. 1: Decoding the Savoir-Faire in Every Stitch
When authenticating a Louis Vuitton piece, most eyes gravitate toward logos or date codes. However, for a seasoned expert, the true story begins with a single stitch. At Louis Vuitton,...
Louis Vuitton Authentication Series Vol. 2: The Mathematical Perfection of the Monogram
Louis Vuitton Authentication Series Vol. 2: The Mathematical Perfection of the Monogram
The Louis Vuitton Monogram is perhaps the most recognized icon in the world. But did you know its birth was actually a declaration of war against counterfeiters? At EZZO BASE,...

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